SCORES: how I turn marketing data into decisions
Six steps, one letter each, for turning marketing data into decisions.
- Method
- Analytics
- Data visualization
- S Source. Collect data cleanly, and check it is true before anything uses it.
- C Canon. Give every brand, product, and page one name, used the same way in the data, the markup, and the copy.
- O Observe. Rankings, traffic, conversions, and how often AI assistants link, name, or leave out a brand.
- R Render. Charts and maps you can read in ten seconds.
- E Experiment. Change one thing, test it, keep what works.
- S Standardize. Write the rules down and turn them into checks, so it works the same next time.